🧠 Website Starter Checklist

Step 1: Know Your Goals

A website is a tool to help you achieve your business goals. What do you want it to do?

• Bring in leads
• Book appointments
• Sell products
• Build trust or credibility
• Educate your audience
• Something else: _____________

Pro Tip: Choose one sentence about what success looks like for your brand or business.

Step 2: Nail the Basics

Before hiring anyone, you should know:

• Your business name & tagline
• A one-liner pitch (what you do + who you help)
• Contact info you want shown
• Do you already have a domain?

Step 3: Prep Your Content

Even rough drafts help your developer make better decisions.

• Home page headline
• Short About section
• List of services or offers
• At least one testimonial or review
• Call-to-action (what should people do next?)

Step 4: Gather Visuals

Quality images = higher trust and better conversions.

• Your logo (SVG or PNG preferred)
• Brand colors or a reference style
• Product or service photos
• Any headshots or team photos

Step 5: Decide What You Want

What features are must-haves?

• Contact form
• Booking calendar
• Email sign-up
• Blog or updates section
• Online store or checkout
• Member dashboard or portal

Choose 1–2 priorities. Don’t overcomplicate it.

✅ Bonus: Red Flags to Watch For

Before hiring any developer or agency:

• Do they explain things clearly without buzzwords?
• Do they show real work with live examples?
• Do they ask about your goals, not just your pages?
• Do they offer training, support, or hosting?